Integrated Marketing Communication Simternship
Marketing Manager for Buhi Co and created an IMC strategy that included:
- Choosing and researching buyer persona shopping habits and preferences
- Writing campaign messages targeted to each buyer persona
- Applying an appropriate marketing channel mix for each buyer persona that targets a specific funnel stage
- Allocating the campaign budget for each quarter
- Analyzing the results to make improvements next quarter
Social Media Marketing Simternship
Social Media Manager for Buhi Co and created a social media strategy that included:
- Choosing a buyer persona
- Researching channels to distribute content, times and dates to post
- Creating content and copy that targets the audience
- Choosing the channel and the time and date for each post
- Utilizing a content calendar
- Analyzing the results
