Certifications
Through my Digital Marketing degree, I achieved several certifications demonstrating my capacity and skills to understand many areas of digital marketing. I also achieved a web design certification through my Graphic Design degree. These certifications were completed at Western Technical College in La Crosse, WI.
HubSpot
Social Media Marketing
Steps to developing a social media strategy:
- How to effectively build a content strategy for social media
- The importance of social media monitoring and listening, and what tools to utilize for your business
- Using influencer marketing to extend social media reach
- Creating effective social media advertising across multiple platforms
- How to measure your social media ROI
Inbound Marketing
How to identify ideal customers and provide solutions through valuable experiences:
- Create your buyer persona and define the buyer’s journey
- Develop impactful content for each stage and develop a content distribution strategy
- Understand behavioral marketing and customer segmentation
- Use marketing attribution and channel experimenting to determine future success
- Benefits of using automation and AI
Content Marketing
This course taught me the valuable skills of a strong content marketer:
- Creating meaningful connections with humans and search engines through storytelling
- Using the content creation framework to generate consistent content and repurpose content
- Creating topic clusters and pillar pages
- Promoting and analyzing the content
Email Marketing
How to build an effective email marketing strategy that builds trust with contacts:
- Create conversations that people engage with using contact management and segmentation strategies
- Essentials of how to send contextual messages to the right audience at the right time
- How to design and create a high-performing email
- Set up an email deliverability strategy
- Analyzing and testing emails
Google Analytics for Beginners
- How to navigate the GA interface and reports
- Successfully set up Google Analytics dashboard and shortcuts
- Understanding the different reports:
- Overview
- Audience
- Acquisition
- Behavior
- Use campaign goals to measure business objectives
- Measuring Google Ads campaigns
- Analyzing the results
Web Design
Web Design is an internal certification awarded to me when I graduated with my Graphic Design degree at Western Technical College. This certification was issued in April 2019.
I continue to expand my web design learning and skills through work experiences and continued education in digital marketing. I completed three web design courses for my graphic design degree and extended my learning of the marketing side of web design with my digital marketing degree.
Graphic Design:
- HTML and CSS
- Dreamweaver
- WordPress
- Domain hosting
Digital Marketing:
- Website schematic/wireframe
- SEO research and implementation
- User experience integration
- Understanding and implementing Google Analytics
- Building an E-Commerce site
- Writing effective copy and content
